There was an interesting article posted in USATODAY (www.usatoday.com) about connotations, titled "Connotation is no longer in a vacuum".

The author also mentiones Dish Network.

Quote: TV doesn't have to suck" is the theme of a TV ad for the Dish Network.

Read more...

Echostar says, that response to this ad was positive. Yes, I think it's good indeed!

Source: http://www.usatoday.com/sports/baseball/al/2005-09-29-word-connotation_x.htm